MARKETING STRATEGIST | Dealer.com Canada

  • Cox Automotive Canada
  • 2700 Matheson Boulevard East, Mississauga, ON, Canada
  • Nov 03, 2019
Full time Marketing

Job Description

Primary Location: 2700 Matheson Blvd E, Mississauga,ON CA
Other Locations:
Division: Cox Automotive
Job Level: Individual Contributor
Travel: Yes, 5 % of the Time
Schedule: Full-time
Shift: Day Job
Requisition Number: 1912251

About Dealer.com Canada

Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers, and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. In Canada, Dealer.com is managed by Dealertrack Canada. For more information, visit Dealer.com.

JOB SUMMARY
 

The Marketing Manager, Media Solutions is responsible for developing marketing strategies and programs to support newly launched brands in the Canadian market for Cox Automotive Canada. The Marketing Manager, Media Solutions will report into the Head of Marketing & Branding and work closely with two prominent Cox Automotive Canada brands – Dealer.com and Kelley Blue Book, as well as the various brands across the company and the executive team across Canada and Internationally. This position requires the ability to effectively manage multiple projects and resources across various channels, in a fast-paced environment. This individual will have experience managing complex marketing programs across both digital and traditional channels. The candidate must be self-motivated, organized, possess rigorous attention to detail, and excellent verbal and written communication skills.

 
Responsibilities:

 

Strategic Planning

  • Lead the development of a marketing strategy and annual plan for Cox Automotive Digital Solutions, including Dealer.com and Kelley Blue Book
  • Lead the development of marketing campaigns and activation of the marketing plan; including new program and feature launches, major campaigns and promotions, key sales events, and prioritized new business opportunities as they arise during the year
  • Facilitate regular communication between marketing and key stakeholders to ensure objectives continually align
  • Partnering with Cox Automotive Canada Events in planning and execution of strategic customer and industry events based on objectives
  • Ensure alignment of plans with overall Cox Automotive Canada and specified brands marketing strategy, best practices and brand guidelines
  • Recommend marketing spend needed to accomplish objectives and manage marketing budget
 

Marketing Execution

  • Oversee development of high-quality marketing and communication materials designed to support sales, market goals and promote our collective benefits and build equity for our brands
  • Partnering with external contributors and internal team members to develop and manage social media and media plans
  • Work with Director of Sales, Sales Managers and Sales team members across Canada, along with other key stakeholders to grow digital solutions sales
  • Manage implementation of marketing plans and campaigns, working closely with agencies, partners and internal team personnel to assign responsibility and ensure execution of tactics
  • Work with events management team to align and activate customer events, association partnerships, and industry activities
  • Manage workload and expenses to ensure projects are delivered on time and within budget
  • Work with legal on creative, SOW’s and contracts to gain approval when necessary
  • Work with sales teams to identify customer target lists for campaigns
  • Consistently assess performance results of marketing plans and provide recommendations on adjustments as needed
  • Measure and report to senior management on the effectiveness of marketing initiatives

Collaboration
  • Serve as single point of contact for Dealer.com and Kelley Blue Book brands for marketing needs, including consulting/data requests and creative projects
  • Build relationships with key stakeholders, understand needs and business dynamics, and ensure great execution of marketing plans
  • Proactively communicate with key stakeholders and cross-functional team members on marketing campaign and promotion plans, development and execution requirements
  • Participate in sales and product meetings as well as planning sessions
  • Collaborate with peers as well as Cox Automotive International brands to leverage best practices and synergies where applicable
  • Work closely with marketing teams across Cox Automotive brands to ensure alignment and expression of individual brand messages


Qualifications:

REQUIRED EXPERIENCE & SPECIALIZED KNOWLEDGE AND SKILLS:

  • BA/BS, Business Degree with a focus on Marketing
  • 6-8 yrs. experience in Marketing
  • Automotive industry experience
 

QUALIFICATIONS AND SKILLS:

  • Understanding of digital marketing channels & tactics
  • B2B Marketing experience
  • Exceptional verbal and written communication skills
  • Strong organizational skills and attention to detail
  • Excellent interpersonal skills and relationship management skills
  • Must be able to manage multiple projects and tasks
  • Ability to learn quickly and adapt to a constantly changing environment
  • Ability to act independently (self-motivated)
  • Working knowledge of MS Office suite
  • Graphic design skills and knowledge of Adobe Creative an asset but not required
  • Team player with a positive, energetic attitude
 
WORKING CONDITIONS:
 
  • Amazing benefits: 5 weeks paid vacation per year; Generous Insurance plan (medical, dental, life, disability); RRSP contribution plan; Venngo Discount programs; and much more! 
  • At Cox Automotive Canada, our employees are our greatest resource!  


About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.