Job Description
Primary Location: Montreal QC, Montreal, QC, CA
Division: Cox Automotive
Job Level: Individual Contributor
Travel: No
Schedule: Full-time
Shift: Day Job
Requisition Number: 208142
Le responsable de l’optimisation des moteurs de recherche et de la stratégie de contenu des sites web des clients en utilisant les meilleures pratiques pour maximiser des conversions.
ESSENTIAL RESPONSIBILITIES:
20%:
- Participer activement à la recherche de mots-clés, à la recherche démographique, à la recherche de contenu ainsi qu’à l’analyse des sites web des clients
- Suivre les exigences du processus de mise en œuvre du référencement pour les nouveaux clients
- Prendre contact avec les clients afin d’élaborer les exigences internes pour le processus d’admission
- Participer à l’amélioration de l’efficacité des processus
70%:
- Obtenir des résultats commerciaux clés en exécutant des projets de référencement, notamment la recherche de mots clés, la création de liens, le développement de contenu et l'architecture de site
- Surveiller et rendre compte des performances des campagnes de référencement à l'aide de plateformes SEO et de logiciels de référencement
- Fournir une analyse et des commentaires judicieux sur les tendances et les progrès des indicateurs clés de performance.
- Fournir des recommandations concrètes visant à combler les lacunes en matière de performance
- Améliorer les performances du site du concessionnaire grâce à des stratégies de référencement
- Analyser et évaluer la performance du site web, y compris, mais sans se limiter, les visites organiques, les visiteurs, les soumissions de formulaires, le taux de conversion, le taux de rebond et la viabilité afin de déterminer le niveau de performance des clients et d'identifier les domaines d'opportunités
- Renforcer la valeur du service en communiquant avec les concessionnaires pour discuter des campagnes de référencement
- Communiquer à l'équipe de vente et à la direction les développements, les échéances et les résultats du projet
- Suivre les tendances et les évolutions du secteur de référencement, des moteurs de recherche, des médias sociaux et du marketing sur internet
10%:
Participer aux discussions sur la stratégie de référencement, en présentant à la direction les rapports existants avec les domaines qui offrent des opportunités aux clients actuels
Qualifications:
REQUIRED EXPERIENCE & SPECIALIZED KNOWLEDGE AND SKILLS:
- Baccalauréat dans un domaine pertinent ou une combinaison pertinente d’expérience et de scolarité
- Avoir au minimum 3 ans d’expérience dans l’optimisation des moteurs de recherche spécifique à la conversion du commerce en ligne
- Avoir au minimum 2 ans d’expérience dans l’industrie automobile
- Expérience ou exposition au marketing des moteurs de recherche (SEM)
- Passion pour le référencement et le marketing internet, bonne compréhension du parcours du consommateur en ligne
- Maîtrise de MS Excel, PowerPoint, Word et HTML markup
- Connaissance des dernières modifications de l’algorithme de Google i.e. Panda, Penguin, Hummingbird et Pigeon
- Expérience en matière d'analyse de sites web à l'aide de divers outils d'analyse, dont Google Analytics
- Expérience avec des outils tier i.e. Copyscape, Majestic, SEO, Google Webmaster, Google Trends, Moz Pro and SEM Rush
- Bonne compréhension de l'optimisation des moteurs de recherche sur les pages et hors pages
- Doit être coopératif, amical, créatif, entrepreneurial et passionné par l'industrie automobile en ce qui concerne le commerce électronique et la technologie.
- Doit être capable de communiquer efficacement avec les clients interne et externe tout en gardant un esprit d'entreprise et en s'exprimant sur des points techniques clés
QUALIFICATIONS AND SKILLS:
Autres qualifications :
- Langue: Bilingue, anglais et français de préférence, mais non obligatoire (oral et écrit)
- Compétences techniques : bonne connaissance de MS Office (Word, Excel, PowerPoint et Outlook), de Salesforce et du processus d'assurance qualité des sites web
- Doit pouvoir travailler dans un environnement de bureau du lundi au vendredi, de 9h à 17h (heure de l'Est).
Who We Are
About Cox Automotive
There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.
About Cox
We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Job ID: 208142
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Primary Location: Montreal QC , Montreal , QC , CA
Division: Cox Automotive
Job Level: Individual Contributor
Travel: No
Schedule: Full-time
Shift: Day Job
Requisition Number: 208142
Responsible for search engine optimization and content strategy for clients' websites using best practices to maximize conversions.
ESSENTIAL RESPONSIBILITIES:
20%:
- Actively participate in keyword research, demographic research, content research as well as customer website analysis
- Track the requirements of the SEO implementation process for new clients
- Engage with clients to develop internal requirements for the admissions process
- Participate in improving the efficiency of processes
70%:
- Achieve key business results by executing SEO projects including keyword research, link building, content development, and site architecture
- Monitor and report on SEO campaign performance using SEO platforms and SEO software
- Provide insightful analysis and commentary on trends and progress of key performance indicators.
- Provide concrete recommendations to address performance gaps
- Improve the performance of the dealership site through SEO strategies
- Analyze and evaluate website performance including, but not limited to organic visits, visitors, form submissions, conversion rate, bounce rate and viability to determine the level of customer performance and identify areas of opportunity
- Reinforce the value of service by reaching out to dealerships to discuss SEO campaigns
- Communicate project developments, deadlines and results to the sales team and management
- Follow trends and developments in the SEO industry, search engines, social media and internet marketing
10%:
Participate in SEO strategy discussions, presenting to management existing relationships with areas that provide opportunities for current clients
Qualifications:
REQUIRED EXPERIENCE & SPECIALIZED KNOWLEDGE AND SKILLS:
- Bachelor's degree in a relevant field or a relevant combination of experience and education
- Have at least 3 years of experience in search engine optimization specific to the conversion of online business
- Have at least 2 years of experience in the automotive industry
- Search engine marketing (SEM) experience or exposure
- Passion for SEO and internet marketing, good understanding of the online consumer's journey
- Proficient in MS Excel, PowerPoint, Word and HTML markup
- Knowledge of the latest Google algorithm modifications ie Panda, Penguin, Hummingbird and Pigeon
- Experience in analyzing websites using various analysis tools, including Google Analytics
- Experience with third party tools ie Copyscape, Majestic, SEO, Google Webmaster, Google Trends, Moz Pro and SEM Rush
- Good understanding of on-page and off-page search engine optimization
- Must be cooperative, friendly, creative, entrepreneurial and passionate about the automotive industry when it comes to e-commerce and technology.
- Must be able to communicate effectively with internal and external clients while maintaining an entrepreneurial spirit and speaking on key technical points
QUALIFICATIONS AND SKILLS:
Other qualifications :
- Language: Bilingual, English and French preferably, but not compulsory (oral and written)
- Technical skills: good knowledge of MS Office (Word, Excel, PowerPoint and Outlook), Salesforce and the website quality assurance process
- Must be able to work in an office environment, Monday to Friday, 9:00 a.m. to 5:00 p.m. EST.
Who we are
About Cox Automotive
There's nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.
About Cox
We are the Cox family of businesses. We've been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. We're also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. We're looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you'll be going with us,
Cox is an Equal Employment Opportunity employer - All qualified applicants / employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Job ID: 208142
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.