Primary Location: 2700 Matheson Blvd E, Mississauga, ON, CA
Division: Cox Automotive
Job Level: Individual Contributor
Travel: Yes, 50 % of the Time
Shift: Day Job
Requisition Number: 206594
The Performance Consultant is responsible for client performance and satisfaction by proactively interacting with dealership key decision makers within a book of business to provide consultative strategic digital marketing recommendations and actionable insights that increase client product utilization and effectiveness across Dealer.com and Dealertrack’s suite of digital marketing products and services. The Performance Consultant will be responsible for managing accounts via webinar/phone and occasional in-person visits to drive customer engagement and retention.
-Identification, Execution and Consultative Delivery of client Digital Marketing Strategies through monthly performance reviews across a portfolio of website and advertising accounts.-Effectively manage performance and results of digital marketing channels through strategic optimization for assigned accounts.
-Monitor and analyze account performance and trends to determine adjustments to dealer expectations, goals and objectives and provide consultative strategic digital marketing recommendations in order to achieve improved results.
-Proactively review accounts to identify strategic recommendations, review with clients on a regular basis and navigate proprietary systems to implement changes.
-Configure, troubleshoot and provide quick resolution to a variety of digital marketing (websites/advertising) needs
-Determine needs for additional ‘value resource’ in order to maintain success of client progress/results
-Client and portfolio retention: the Performance Consultant will have a strong focus on retention within their portfolio of clients utilizing a strong understanding of Dealer.com’s suite of products and automotive industry knowledge to ensure maximum customer value and satisfaction
-Advise and grow successful product utilization: Advise clients on their digital marketing strategy by leveraging product expertise with the goal of increasing product utilization and total adoption level of products to improve retention.
-Demonstrate “ownership” of account by responding to client requests and issues in a timely and urgent manner
-Utilize standardized methods provided to closely monitor system ‘red flags’ and emergencies with clients and take immediate action
-Work with ‘at risk’ clients and determine action plan to turnaround and retain-Work with, contribute and manage the action(s) required to turnaround ‘cancelled’ accounts
-Engage and participate in the exchange of ‘best practices’ across entire Performance Management team
What will you do?
-Build and develop strong working relationships with Dealer.com/ Dealertrack clients and all contacts in the dealerships-Conduct webinar/phone contacts or limited in-person meetings each work day to meet target engagement goals
-Effectively manage time and activity to successfully engage with every client at least once each month over the phone or in person as necessary to maintain client satisfaction.
-Schedule any limited travel in a way that allows for maximum time with clients and ‘reach’
-Construct and communicate contact summary reports with appropriate documentation
Travel Expected. Travel will be expected and will be dependent on portfolio assignment.
2-3 years of progressive and successful experience in retail automotive management OR successful advertising account management experience.If retail automotive management experience then:
-Demonstrated understanding of dealership operations
-Proven experience and demonstrated ability to effectively work with all levels within the dealership
-Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing, etc.)
-Google certifications (Ads, Analytics, Video, Mobile, etc)
–Demonstrated written, verbal and phone communication and interpersonal skills
Demonstrated customer service skills and outstanding relationship management capabilities
-Highly motivated self-starter capable of working in a team environment
-Personal qualities and style requirements include possessing high energy, enthusiasm, resilience, determination, proactiveness, relentless and being highly driven.
-Demonstrated knowledge in using SalesForce
-Demonstrated computer knowledge including MS Office – Word, Excel & PowerPoint
-Demonstrated knowledge of HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics
-Solid analytical skills and data-driven thinking
-Able to travel as necessary, anticipated up to 50% depending on market. Travel could include overnight stays in markets and travel to team meetings
-Possess the skills and ability to work independently.
-This role can be located “remote”; therefore, a remote Performance Consultant team member must have a home office or location in which remote work can be done.
EDUCATION REQUIRED:BS/BA in related discipline OR an equivalent combination of education and work experience.
Who We Are
About Cox Automotive
There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.
We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.