BRAND MARKETING SPECIALIST | McLaren / Pfaff Leasing Vancouver

  • Pfaff Automotive Partners
  • Pfaff Leasing Vancouver, West 2nd Avenue, Vancouver, BC, Canada
  • Feb 09, 2020
Full time Business Development Centre (BDC) General Marketing

Job Description

Pfaff Automotive

Pfaff Automotive Partners is a group of automotive enthusiasts who share a passion for cars, motorcycles and motorsports. Pfaff is voted one of Canada’s Best Managed Companies 10 years in a row and is a two-time winner of the Canadian AutoWorld Dealership Employer of Choice awards (CAWEOC).


The brand marketing specialist is responsible for all local marketing activities, including website maintenance, social media, the planning and execution of local events, and being the “eyes and ears” of Pfaff’s marketing department in the local market.

Primary Responsibilities

· Daily maintenance of the website (including monthly promo offers, inventory, creating a monthly scorecard
· Daily maintenance and content creation on social media, this includes but isn’t limited to:
- creating content calendar based on strategy provided from brand manager
- writing approved content
- shooting content, working with externals or internals to get this done monthly reporting
· Merchandising inventory online, in store and lot
· Taking initiative to find unique marketing opportunities within the store to drive traffic & awareness and ultimately, sales
· Attend rooftop management meetings to better understand the business
· Follow the necessary process for coop redemption
· Focus on lifestyle, accessories, parts and service offerings by creating content around this part of the business and assist in building promotions & offers
· Ensure Pfaff brand standards adhered to and provide feedback on any necessary optimizations
· Compile monthly offers and create email campaigns, digital campaigns by submitting brief to creative team at HQ
· Execute events for the store with HQ support
· Execute local events both in community & in store (build events calendar) and develop way to share this information amongst other stores
· Manage stores marketing budget for events, sponsorship, media and POS
· Align in store POS with masterbrand efforts and in-store promotion
· Attend monthly marketing meetings
· Ensure the dealership has a strong level of Pfaff brand presence and adhere to masterbrand guidelines
· Monitor competitive activity within the respective market
· Consistently meet with new vendors to bring new ideas & pricing to the table
· Monthly monitoring of invoicing / accounting related to Marketing and ensure it’s aligned with overall budget
· Comprehensive understanding of customer segmentation information provided by Customer Experience Manager and use this information to build strategic marketing plans

Required Skills and Experience

· Completion of high school diploma or vocational equivalent.
· Degree or diploma in communications, marketing, or public relations preferred.
· Minimum 2 years experience in a marketing/brand specialist role.
· Proficient with: Microsoft Office, Microsoft Excel, Internet Explorer, Outlook, Adobe Creative Suite.
· Preferred CDK, One-Eighty,
· VSA license an asset, but not mandatory.
· Excellent analytical, problem solving and organizational skills.
· Ability to work independently and handle multiple projects.
· Excellent interpersonal, communication (verbal & written English).
· Ability to work efficiently and effectively under pressure with simultaneous deadlines.
· Ability to maintain confidentiality of pertinent data.
· An inherent affinity towards automobiles.
· A comprehensive understanding of the businesses, community and demographic of the assigned dealership(s).

Pfaff’s Competitive Benefits

Discounted programs to enhance employee experience
- Enhanced vacation policy, based on tenure
- Track Days & Budget Car Track Challenge
- Seasonal Employee Events
- Support in career advancement
- Robust training and development programs
- Company paid Life Insurance, Accidental Death & Dismemberment
- Comprehensive Health & Dental and extended Health Care
- Employee Assistance Program
- Tuition ReimbursementIf you are passionate, customer focused and thrive in a team environment, apply via our website or this advertisement.
We thank all applicants for their response; however only those considered for an interview will be contacted.

*Pfaff Automotive is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your application.